The Invisible Gorilla

The Invisible Gorilla Author Christopher Chabris
ISBN-10 9780307459671
Year 2010-05-18
Pages 288
Language en
Publisher Harmony
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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.

The Invisible Gorilla And Other Ways Our Intuition Deceives Us

The Invisible Gorilla  And Other Ways Our Intuition Deceives Us Author Christopher Chabris
ISBN-10 9780007352180
Year 2010-06-10
Pages 320
Language en
Publisher HarperCollins UK
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If a gorilla walked out into the middle of a basketball pitch, you’d notice it. Wouldn’t you? If a serious violent crime took place just next to you, you’d remember it, right? The Invisible Gorilla is a fascinating look at the unbelievable, yet routine tricks that your brain plays on you.

Inattentional Blindness

Inattentional Blindness Author Arien Mack
ISBN-10 0262133393
Year 1998
Pages 273
Language en
Publisher MIT Press
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Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it.

Sleights of Mind

Sleights of Mind Author Sandra Blakeslee
ISBN-10 9781847652959
Year 2011-02-03
Pages 304
Language en
Publisher Profile Books
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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

What Makes Your Brain Happy and Why You Should Do the Opposite

What Makes Your Brain Happy and Why You Should Do the Opposite Author David Disalvo
ISBN-10 9781616144845
Year 2011-11-15
Pages 309
Language en
Publisher Prometheus Books
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

Better PowerPoint R

Better PowerPoint  R Author Stephen Kosslyn
ISBN-10 0199752540
Year 2010-09-20
Pages 160
Language en
Publisher Oxford University Press
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Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have. · 8 key rules that are easy to remember and use · Clear principles about how to design effective slides based on well-established scientific data · Quick steps to sharpen and strengthen your presentation · Easy-to-use checklists guide you through each aspect of your presentation · Chapters are structured to help you prioritize the most effective edits · Memorable examples and illustrations to show what works, and what doesn't · Lessons in what to fix can also help you create better first drafts faster. If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.

You Are Not So Smart

You Are Not So Smart Author David McRaney
ISBN-10 9781101545355
Year 2011-10-27
Pages 320
Language en
Publisher Penguin
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including: Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.

Trying Not to Try

Trying Not to Try Author Edward Slingerland
ISBN-10 9780857863492
Year 2014-04-03
Pages 368
Language en
Publisher Canongate Books
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A Guardian Best Book of 2014 A 2014 Brain Pickings Best Book on Psychology, Philosophy, and How to Live Meaningfully Why is it hard to fall asleep the night before an important meeting? Or be charming and relaxed on a first date? What is it about a comedian whose jokes fall flat or an athlete who chokes? What if, contrary to what we have long been told, spontaneity - not striving - is the answer to success? Through stories of mythical creatures and drunken cart riders, jazz musicians and Japanese motorcycle gangs, Slingerland effortlessly blends Eastern thought and cutting-edge science to show us how we can embody a spontaneous way of being and live more fulfilling lives.

Everything Is Obvious

Everything Is Obvious Author Duncan J. Watts
ISBN-10 9780385531696
Year 2011-03-29
Pages 352
Language en
Publisher Crown Business
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Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

The Improbability Principle

The Improbability Principle Author David Hand
ISBN-10 9781448170661
Year 2014-02-27
Pages 320
Language en
Publisher Random House
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Why is it that incredibly unlikely phenomena actually happen quite regularly and why should we, in fact, expect such things to happen? Here, in this highly original book - aimed squarely at anyone with an interest in coincidences, probability or gambling - eminent statistician David Hand answers this question by weaving together various strands of probability into a unified explanation, which he calls the improbability principle. This is a book that will appeal not only to those who love stories about startling coincidences and extraordinarily rare events, but also to those who are interested in how a single bold idea links areas as diverse as gambling, the weather, airline disasters and creative writing as well as the origin of life and even the universe. The Improbability Principle will change your perspective on how the world works – and tell you what the Bible code and Shakespeare have in common, how to win the lottery, why Apple's song shuffling was made less random to seem more random. Oh and why lightning does in fact strike twice...

Foundations of Perception

Foundations of Perception Author George Mather
ISBN-10 0863778356
Year 2006
Pages 394
Language en
Publisher Taylor & Francis
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This title provides a comprehensive general introduction to perception. All the major and minor senses are covered, not only examining them from a perceptual perspective but also taking into account their biological and physical context.

Redirect

Redirect Author Timothy Wilson
ISBN-10 9780141924229
Year 2011-09-01
Pages 288
Language en
Publisher Penguin UK
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A problem shared is a problem halved? Not necessarily... Talking about our problems isn't always a good idea. World-renowned psychologist Timothy Wilson reveals how this, and many other conventional therapies and interventions, can often do us more harm than good. Presenting the very latest research, Wilson argues that the key to transforming our lives lies simply in learning to redirect the stories we tell ourselves. His revolutionary approach reveals how reshaping our internal narratives can increase our personal well-being and transform our understanding of human behaviour - our narratives can change surprisingly quickly if tweaked in the right way. How can we best recover from trauma? Why might some sex education result in more teen pregnancies? Why will most self-help books leave you worse off? Redirect proposes a radical new view of the world. It also offers a range of practical advice - that has, crucially, been tested scientifically and found to have real results - that can show us the way to social progress.

The Future of the Brain

The Future of the Brain Author Gary Marcus
ISBN-10 069116276X
Year 2014-11-01
Pages 284
Language en
Publisher
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"A wonderful way to launch yourself into the exciting world of twenty-first-century neuroscience, whether you are a scientist or an intellectually curious layperson. The power in this sampler is that the coverage is not just technical but conceptual: the essays probe the ways in which an understanding of the brain will and won't illuminate the mind, and they do so with depth and balance rather than the usual breathless hype."--Steven Pinker, author of "The Language Instinct" and "How the Mind Works" "Have you ever wondered what's coming around the bend in terms of new insights into how the brain works? Open the pages of "The Future of the Brain" to find out. Gary Marcus and Jeremy Freeman have brought together some of the leading thinkers and researchers to share their vision of where we are headed. It's a fun, readable book full of insights."--Joseph LeDoux, author of "The Emotional Brain" and "Synaptic Self" "A deep, intriguing view into the most exciting advances in neuroscience. "The Future of the Brain" is a nuanced and thought-provoking guide to what we do and don't know about the human brain--and what we may or may not one day find out."--Maria Konnikova, author of "Mastermind: How to Think Like Sherlock Holmes" "Understanding, theorizing, and simulating the human brain are essential goals for twenty-first-century science and engineering. Surfing the fine line between science and science fiction, this book is a treasure trove of daring ideas."--Stanislas Dehaene, author of "Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts" "The brain is a complicated thing, and progress in understanding how it works may seem slow. Will creating huge research teams, collecting more data at higher resolutions, and sharing data more widely and openly kick-start a new wave of progress? Or does the field still need to make conceptual leaps before the results would even make sense? Brilliant minds on both sides describe their visions of the future of neuroscience in this collection of short, engaging essays."--Christopher Chabris, coauthor of "The Invisible Gorilla: How Our Intuitions Deceive Us" "Massive technological advances promise rapid and profound discoveries in neuroscience, with very broad implications for our understanding of behavior, ethics, and even religion. Featuring contributions by acknowledged experts, this collection provides a fascinating look at what is happening in the 'big science' of the brain."--Michael C. Corballis, author of "The Recursive Mind: The Origins of Human Language, Thought, and Civilization"

Redirect

Redirect Author Timothy D. Wilson
ISBN-10 9780316192071
Year 2011-09-08
Pages 288
Language en
Publisher Hachette UK
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"There are few academics who write with as much grace and wisdom as Timothy Wilson. REDIRECT is a masterpiece." -Malcolm Gladwell What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing - the scientifically based approach described in REDIRECT - can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, REDIRECT demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.