MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337116800
Year 2017-01-27
Pages 432
Language en
Publisher Nelson Education
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Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBits(TM) functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing Course. With cutting-edge cases, engaging images, and profiles of today's most compelling marketers, MKTG shows students how the principles of marketing are applied at the world's top companies every day.

MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337116800
Year 2017-01-27
Pages 432
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG

MKTG Author Charles W. Lamb
ISBN-10 9781337516662
Year 2017-01-27
Pages 432
Language en
Publisher Cengage Learning
DOWNLOAD NOW READ ONLINE

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BUSN

BUSN Author Marcella Kelly
ISBN-10 9781337516495
Year 2017-02-21
Pages 368
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

GLOBAL

GLOBAL Author Mike W. Peng
ISBN-10 9781305560376
Year 2015-09-08
Pages 416
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MGMT

MGMT Author Chuck Williams
ISBN-10 9781337116756
Year 2017-02-21
Pages 448
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BCOM7

BCOM7 Author Carol M. Lehman
ISBN-10 9781305533981
Year 2015-01-12
Pages 304
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MM4

MM4 Author Dawn Iacobucci
ISBN-10 9781133629382
Year 2013-01-01
Pages 352
Language en
Publisher Cengage Learning
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Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MR 2

MR 2 Author Tom Brown
ISBN-10 1133958419
Year 2013-02-12
Pages 240
Language en
Publisher Cengage Learning
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Created through a student-tested, faculty-approved review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

CB

CB Author Barry J. Babin
ISBN-10 9781305577244
Year 2017-01-27
Pages 400
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

ORGB4

ORGB4 Author Debra L. Nelson
ISBN-10 9781305437005
Year 2014-03-24
Pages 368
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

SELL

SELL Author Thomas N. Ingram
ISBN-10 9781337000499
Year 2016-01-08
Pages 304
Language en
Publisher Cengage Learning
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

BCOM

BCOM Author Carol M. Lehman
ISBN-10 9781337116848
Year 2017-01-27
Pages 304
Language en
Publisher Cengage Learning
DOWNLOAD NOW READ ONLINE

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MGMT

MGMT Author Chuck Williams
ISBN-10 9780176502355
Year 2011-07-01
Pages 448
Language en
Publisher Cengage Learning
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Student-driven and faculty-approved, MGMT is an innovative approach to teaching and learning principles of management. MGMT offers full course content in a more visually engaging experience with pull-out review cards-and digital components, such as interactive eBooks, auto-graded quizzing, flashcards, and games. MGMT was developed through ongoing market research with students on their learning preferences through focus groups, surveys, and user feedback. The resulting solution is then approved by faculty to ensure all key content and concepts meet course objectives. This innovative approach unites research with author Chuck Williams? unique storytelling approach, a visually rich, yet professional design, and an extensive focus on Canadian examples, legislation, and imagery. Choose MGMT for the unique principles of management solution that you and your students have created together. Designed to engage and reach today?s students, MGMT says it all in four letters, reflecting how this unique solution speaks in the language of today?s learner.

OM 5

OM 5 Author David Alan Collier
ISBN-10 9781305478060
Year 2014-09-17
Pages 432
Language en
Publisher Cengage Learning
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Created through a student-tested, faculty-approved review process with input from more than 150 students and faculty, Collier/Evans' OM5 provides a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. This concise, engaging, and accessible text is perfect for today's diverse learners. OM5 provides the latest examples featuring companies students will recognize from the news as well as videos for every chapter, case studies and end-of-chapter problems. Five additional chapters online enable readers to delve further into the quantitative aspects of operations management. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.