Marketing

Marketing Author Gary M. Armstrong
ISBN-10 0136102433
Year 2011
Pages 541
Language en
Publisher Pearson College Division
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

Marketing

Marketing Author Gary Armstrong
ISBN-10 0131360876
Year 2008-07-29
Pages 502
Language en
Publisher Prentice Hall
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This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.

Marketing

Marketing Author Gary Armstrong
ISBN-10 0132744171
Year 2012-01-08
Pages 672
Language en
Publisher Prentice Hall
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Marketing

Marketing Author Gary Armstrong
ISBN-10 0136102468
Year 2010-01-14
Pages 636
Language en
Publisher Prentice Hall
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With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Customer-Driven Marketing Strategy, Creating Value for Target Customers; Products, Services, and Brands; Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing; Understanding and Capturing Customer Value; Marketing Channels; Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Communicating Customer Value; Personal Selling and Sales Promotion; Direct and Online Marketing; Building Direct Customer Relationships; Extending Marketing; The Global Marketplace; Sustainable Marketing; Social Responsibility and Ethics; Company Cases; Marketing Plan; Marketing by the Numbers; Careers in Marketing For those interested learning more about the fundamentals of marketing.

Introduction to Marketing

Introduction to Marketing Author Adrian Palmer
ISBN-10 9780199602131
Year 2012-03-29
Pages 576
Language en
Publisher Oxford University Press
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Trading and Exchanges

Trading and Exchanges Author Larry Harris
ISBN-10 0195144708
Year 2003
Pages 643
Language en
Publisher Oxford University Press, USA
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Describes in plain words how markets work; how governments and exchanges regulate them; and how traders create liquidity,volatility, informative prices, trading profits, and transaction costs. It identifies the trading strategies that make markets liquid, produce prices that reflect information about fundamental values, and allow some traders to consistently profit while others lose. Since the success of trading strategies depends on the trading rules that markets use, the text also considers the regulatory forces that create and enforce trading rules.

Cengage Advantage Books Introduction to Business Law

Cengage Advantage Books  Introduction to Business Law Author Jeffrey F. Beatty
ISBN-10 9781305445840
Year 2015-01-01
Pages 720
Language en
Publisher Cengage Learning
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Using an innovative storytelling style to bring cases and legal concepts to life, INTRODUCTION TO BUSINESS LAW, 5E presents a full range of business law topics in a series of brief, quick-reading chapters. The text delivers succinct coverage of core business law topics, emphasizes the business applications of chapter concepts, and includes summarized cases to illustrate the point of law. The fifth edition includes all-new chapters on LLCs and employment discrimination, new Case Questions, and a new emphasis on social media issues throughout. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction to Corporate Finance

Introduction to Corporate Finance Author William L. Megginson
ISBN-10 184480562X
Year 2008
Pages 656
Language en
Publisher Cengage Learning EMEA
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Introduction to Corporate Finance has been developed to provide a first course in the subject that interests and motivates students. The text has been designed to meet the needs of finance specialists and non-specialists, the latter being a segment of the audience that are not well catered for in the finance subject area. The text thus addresses the challenges all finance educators face: keeping students at varying degrees of ability and interest motivated and committed to the learning experience. The principal aim of the book is to deliver a student-friendly text that at the same time is theoretically rigorous.Corporate Finance covers the traditional topics of time value of money, risk and return, valuation, investment appraisal, capital structure and dividend policy, international finance and risk management, and financial planning. This edition is an adaptation for a European and UK audience of the text originally authored by Bill Megginson and Scott Smart, Introduction to Corporate Finance. The book has been rewritten, restructured and reorganized to reflect a European-centric approach. Throughout the authors have attempted to blend a balance of material – it is impossible and improper to ignore the interlinkedness of modern finance, and in adapting this book the authors have been conscious of this. Although the examples, terminology and currencies are mainly those of Europe and the UK, the authors have not neglected to include US and other examples where needed to illustrate a point. Students working through this text will realise by the end that while details may differ from country to country the essential questions and concerns of corporate finance remain constant.

Sustainable Marketing

Sustainable Marketing Author Diane Martin
ISBN-10 0136117074
Year 2012
Pages 247
Language en
Publisher Pearson College Division
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To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.

Operations and Supply Chain Management

Operations and Supply Chain Management Author Richard Chase
ISBN-10 1259666107
Year 2017-02-09
Pages 784
Language en
Publisher McGraw-Hill Education
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Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Essentials of Marketing LOOSELEAF

Essentials of Marketing  LOOSELEAF Author Joseph Cannon
ISBN-10 1259573532
Year 2016-01-13
Pages 784
Language en
Publisher McGraw-Hill Education
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Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including an online Marketing Plan Coach that helps students create meaningful marketing plans, updated instructor supplements, and Perreault/Cannon's regularly updated teachthe4ps.com and learnthe4ps.com blogs. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.

Modern Control Systems

Modern Control Systems Author Richard C. Dorf
ISBN-10 9780134408330
Year 2016-01-15
Pages 850
Language en
Publisher Pearson
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Developing Problem-Solving Skills Through Integrated Design and Analysis The purpose of Dorf’s Modern Control Systems, Thirteenth Edition is to present the structure of feedback control theory and to provide a sequence of exciting discoveries. The book demonstrates various real-world, global engineering problems while touching on evolving design strategies like green technology. Some of the themes at-hand include climate change, clean water, sustainability, waste management, emissions reduction, and minimizing energy. Throughout the text, the reader applies theory to the design and analysis of control systems. The Thirteenth Edition continues to explore the role of and need for automated and precise control systems in green engineering. Key examples of green engineering, such as wind turbine control and the modeling of a photovoltaic generator to achieve maximum power delivery, are discussed in detail. The text is organized around the concept of control systems theory in the context of frequency and time domains. Written to be equally useful for all engineering disciplines, it covers topics such as classical control, employing root locus design, frequency and response design using Bode and Nyquist plots.

Marketing

Marketing Author BarCharts Inc., Staff
ISBN-10 1572226323
Year 2002-11-01
Pages 4
Language en
Publisher Quickstudy
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This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students.